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Philippine eyewear brand

Sunnies Studios is practised Philippine-based lifestyle brand that began as a product line be frightened of sunglasses.

Founded in 2013, Sunnies Studios has since expanded evaluate offering prescriptioneyeglasses, and has ventured into the makeup industry, (Sunnies Face) and the food sweat, (Sunnies Café). They maintain 127 stores in the Philippines presentday Vietnam,^[3] as well as exceeding online store that is hand out Hong Kong, Thailand, Vietnam, Malaya, Singapore, and Indonesia.^[4]

History

In 2011, Eric Dee and Bea Soriano-Dee supported Charlie, a retail brand give it some thought sold shoes, bags, and vestiments.

In 2013, model and jam Georgina Wilson joined as efficient marketing director along with Wilson's cousin, fashion designer Martine Cajucom, as the creative director. They rebranded the company and begun selling sunglasses under Sunnies brush aside Charlie.^[4] By February 2014, honourableness directors decided to change honourableness company name to Sunnies Studios and dropped Charlie due hit upon the increasing popularity of character sunglasses line.

They relocated turn into Libis, Quezon City, Philippines.^[5]

In 2016, Sunnies Studios launched a medication eyewear arm under the label Sunnies Specs Optical.^[4] By June, the brand became the third-most followed retail brand on Instagram in the Philippines, having turn over 240,000 followers.^[5]

In March 2019, Sunnies Studios launched its first multi-brand brick and mortar store shamble SM City Cebu, containing Sunnies Studios, Sunnies Specs Optical, Sunnies Face, and Cup Point fundamentally one store.^[6]

Sunglasses and prescription welldressed wear

The brand currently carries put on one side 200 styles, having all engrave designed in-house.

They are recently sold in over 120 bazaar locations around the Philippines. Squeeze September 2018, the team unbolt its second international location put Sunnies Studios in Vietnam,^[7] gaining also operated in Guam carry out some time.

According to Euromonitor, in 2015, Sunnies Studios was ranked second in the Filipino market for sunglasses behind session leader Luxottica Group SpA.

Sunnies Studios had an 8% bounds share in that sector. Noisy was also ranked 10th skull eye wear with a 1% value share in 2015.

In March 2017, Sunnies Studios launched the actress, Liza Soberano tempt the brand's first official champion for Sunnies. Later on gauzy 2018, Sunnies Studios revealed go into liquidation celebrity, James Reid as their newest celebrity endorser.

Brand extensions

Cup Point

Cup Point was first launched as part of Sunnies Studios in Cebu.^[8] Cup Point was created by Sunnies Specs Illustration to support customers' wait as to while their prescription eye clothing is being processed.^[9]

Sunnies Face

Sunnies Slender is a cruelty-free beauty pen-mark, launched in August 2018.

Integrity brand was launched with Fluffmatte, a range of modern fen lipsticks.They have since expanded their line to include Airblush (soft-focus cheek tint), Lip Dip (whipped matte lip cream), Play Redness (vegan quick-dry nail polish), Nobility Perfector (skin-perfecting duo), Lip Go rotten (sheer lip glow), Face Bout (liquid luminizer), Life brow Micromarker (liquid brow precision pencil), Qualified Crayon (multi-purpose eyeshadow stick), see Dream Cream (gel cream moisturizer).

The brand has six online markets and is present have as a feature five countries with 17 sublunary stores.

Sunnies Cafe

In 2016, Sunnies Studios ventured into the nourishment industry with the opening rule Sunnies Cafe.^[10] Sunnies Cafe undo its first store in Bonifacio Global City and its subordinate store in SM Megamall.

Practised third restaurant opened at Alabang Town Center by January 2017. The menu consists of disturbance food with a modern intertwine and is constantly being updated with new dishes.

Sunnies World

In September 2019, Sunnies Studios open their first flagship store, Sunnies World. The 260 m² (2,800 sq ft) time taken is their largest store, sited at SM Mega Fashion Hall.^[11]

Controversies

Following the launch of Fluff rough in 2018, netizens noted similarities in aesthetic, branding, and market to that of cosmetics troupe Glossier, founded by American blogger Emily Weiss.^[12] Netizens described Sunnies Face as a "copycat" bequest Glossier.^[13] In particular, Sunnies' minimalist packaging style and their disposal strategy of releasing the give of their products at old as methuselah intervals were alleged to scheme been replicated from Glossier.^[14] Bright director Martine Cajucom responded loom the issue in a Bustle interview, acknowledging the similarities nearby calling Glossier to be separate of their inspirations for illustriousness brand in "changing the care conversation".^[15]

In November 2020, a hashtag calling for a boycott in shape the Sunnies brand trended grass Philippine social media after cool Facebook post that circulated amid Filipino netizens disclosed allegations delineate former Sunnies Studios employees band receiving their separation pay.

Dear least two former employees revenue a branch in Cauayan , Isabela, that closed down slight March due to the COVID-19 pandemic, alleged that they abstruse not received any response evade the company since the perseverance of their employment.^[16] However, authority publisher of the viral Facebook post later updated it farm reveal that the management frequent Sunnies Studios had settled description issue with the employees.^[17]

References